Daily Resource Feed 09/27/2012
Posted: September 27, 2012 Filed under: Uncategorized
Rethinking the Future of Business Part 2: Building the Framework – Brian Solis
In his report, Owyang shares five ways companies currently organize for social media.
Of the 150 businesses Altimeter examined, 41% employed a Hub and Spoke model to support social media. This framework represents a centralized resource for guidelines, governance, best practices, and policies that supports cross-functional teams and business units. In my experience, I’ve also observed the hub and spoke model across most of the businesses I’ve helped. Many times, the hub is represented by a special unit, usually a social media task force or board of advisers made up of stakeholders. This team usually reports directly to the CMO or CEO or in some cases an executive vice president and its members consist of HR, Legal, Marketing, Sales, Customer Service, etc. However, these organizations are rather far along in the new media adoption cycle. And, it should be said, that this is only one stage in the maturation of a social business.
Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
27 page report from Altimeter on the career paths of social strategists
Brian Solis explains how to set up company structure and culture for social media – YouTube
Video interview with Brian Solis on social structure
Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.