Daily auto post 01/11/2012

  • 13 Tips for Best Practices with Pinterest

    Tags: smm, pinterest

  • etting your Page’s content to appear in your users’ News Feeds can prove to be challenging. Facebook uses two sophisticated algorithms called Edgerank and Graph Rank to determine what content is shown in the News Feed. To bypass the complexity, here are six tips to improve your Facebook Page’s News Feed presence.

    Tags: smm, fb, facebook, newsfeed, content, chp5, v2

    • Content is not always king. The logical thing to assume is that the more content you produce and share on your Page, the better opportunity there is for your posts to be seen in the News Feed. But this tactic can quickly backfire on a Page’s Like count. Posting too often is one of the top reasons for a Fan to unlike a Page.
    • Vary your posts. Often it’s not what you are saying, but what you are sharing that makes a post worthy of a comment, share or Like. Facebook posts that include photos, videos and polls receive the best engagement rates. By accompanying text posts with interesting, trending or funny media content or poll questions, you’re optimizing user engagement, as well as claiming a space in your users’ News Feeds.
    • Post about a trending topic. In August, Facebook introduced Aggregated Topics. Through Natural Language Processing, Facebook is able to cluster words in status updates to brand Pages. This means, during the holiday time, for example, if you post something about Christmas, that status update is more likely to show up at the top of the News Feed along with other posts mentioning Christmas. Use this tip to include trending words relating to upcoming events or holidays in your status updates to land your content at the top of the News Feed.
    • Timing is everything. There have been several studies done that provide great recommendations as to what day and what time content is most viewed by Facebook users. These recommendations should be interpreted loosely. Facebook log-on and engagement tendencies vary across Facebook user groups. To determine the optimal posting time for your targeted Facebook audience, you’ll need to experiment a little. Break from your regular posting schedule and see what results come of the change.
    • Go manual. Using third-party applications to schedule and post content to your Facebook wall may seem convenient, but there’s a downside. When deciding what content gets in the News Feed, Facebook shows preference to manual posts made while logged into Facebook.  
    • Use Facebook’s new features. Although the task of keeping up with Facebook’s changes seems a bit bothersome, it’s a beneficial thing to do. When Facebook introduces a new feature or service, user engagements with the new product are highlighted in the News Feed over other Facebook interactions.

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

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