Daily auto post 01/12/2012

  • Tags: howto, tool, flow, visual, process, planning

  • Google’s Guide to SEO

    Tags: seo, google, guide, optimization, search, pdf

  • This 41-page report contains insight into how marketers are currently using social media and their future plans

    Tags: 2011, stelzner, social media examiner, smm, report, pdf, data, social media

  • SEO how to book

    Tags: ebook, pdf, seo, howto, digital, smm

  • eMarketer reports that most consumers still do not post “influence impressions” about brands on social sites. 

    Results show that most people most often still find out about new brands through traditional media. 

    Tags: 2012, emarketer, stats, data, smm, influence impressions, ewom, v2

    • Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed
    • Market research company AYTM found that 57.8% of US Facebook users had not mentioned a brand in their status updates as of October 2011. More heartening for marketers is that just 0.5% of Facebook users posted only negative mentions about brands on Facebook. More often, they reported commenting on brands in a positive way (25.3%) or with a mix of both positive and negative mentions (16.4%).
    • US Twitter users nearly mirrored these results, with 61.3% of Twitter users saying they have not tweeted about a brand. Meanwhile, 25.4% of Twitter users said they only mentioned brands in positive tweets, 0.4% said they only mentioned them in negative tweets and 12.9% said in both positive and negative tweets.
    • Meanwhile, consumers are typically not learning about new brands, products and services from social media. Only 6.5% of US internet users said they most frequently hear about new brands, products and services from social media, while 17.6% said they often do and 26.5% said they sometimes do. A quarter of respondents (26%) said they never hear about these new offerings via social media.
    • Offline channels, such as TV, radio and print media were the ways consumers most frequently discovered new brands, products and services, while word-of-mouth and physical stores also played a role. US internet users also learned about new offerings more often from online elements that are not social media, such as online advertising or online shopping sites, than they do on social media.
  • The Internet has made our world and the way we build businesses more dynamic and complex than ever. Opportunities and threats exist on a global basis that were unprecedented just a decade ago. The Internet now impacts all elements of a business’ growth plans. In order to succeed, brands need to embed digital into their marketing strategies. 

    Engaging with customers online requires a deep understanding of their motivations, opinions and attitudes – and their resulting actions and behaviour. 

    Digital Life makes our complex environment simpler to navigate, cutting through the clutter to identify the precise strategies, channels and content that make digital a key driver in achieving growth. 

    What is Digital Life? 
    Digital Life provides recommendations on how to use digital channels to grow your business through a precise understanding of human behaviours and attitudes online. 

    Based on conversations with over 72,000 people in 60 countries, Digital Life’s size, scale and detail make it the most comprehensive view of consumer attitudes and behaviour online, on a global and local level. 

    Across countries and product categories, Digital Life pinpoints the range of growth opportunities available to brands in the online world. 

    Digital Life applies TNS’s long-established expertise and deep consumer understanding to develop insights and address the key questions that inform marketing investment: 

    How can I use digital channels to help grow my business?
    Who can I reach through digital platforms?
    How do I build my brand through engagement with new and existing consumers online?
    How do I identify and cultivate brand advocates online?
    How do I target potential customers online?
    Digital Life also introduces the Digital Growth Index, a single number score defining the opportunity across product categories and countries for growth through digital channels, and showing the diversity of opportunities available in the online world. 

    Tags: wpp, digital life, cb, study, stats, data, 2011, chp3, v2

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

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