Daily auto post 01/18/2012

  • Social signals  in Search and how this may connect to Google+ and Google Search+ Your World. Older article that in today’s light looks very much spot on 

    Tags: google, google+, g-spy, search, advancedseo, advancedsearch, advanced, davidharry, seodojo

    • done something far more than I had ever anticipated. It furthered Google’s over-all goals and has added a new universal element to the SERPs with far reaching impact. One of the stated areas of extreme importance at Google over the last 5 or more years was; personalization. Not only does a tighter granular level of personalization offer users (hopefully) greater relevance, it also can help engineers to handle spam better (concept being that you can’t spam yourself)
    • o get there, many obstacles remained, the least of which being how they could glean strong signals through implicit feedback
    • he interesting part was that over the years search engineers had some difficulty finding strong signals from implicit data. This has made deeper personalization a problem.
    • Not only does it re-rank the results in this case but it is also annotating it with mentions from my social circle. Depending on the query space and the person, this is also a HUGE enticement to increase your SERP CTR (click-through rate)
    • Because this isn’t about just seeing little avatars in your search results. It is actually adding pages (to page one) and re-ranking others. Much like we saw with Universal Search elements over the last few years, there is a NEW way to get to page one (results).
    • So how does one find new levels of personalization when faced with these challenges? Look elsewhere. In this case, people’s social graphs.
      • he connections themselves come from;

        • Google services – Google contacts, Buzz, FriendConnect, Google Reader (people or websites you follow)
        • Websites or blogs – this can be done by identifying them in your Google profile
        • Social Services – Twitter, FriendFeed, YouTube, Digg, Quora and more.

        And of course many of these can be added/connected via your Google profile. This is where, in particular, you can add website connections that may fall outside of the ‘social graph’

    • As far back as late 2009 yours truly has been writing about how social personalization might effect us. Even then, Google’s Marissa Mayer had been talking about a ‘social influenced PageRank‘ type concept…. and even further back I’d looked into the so-called ‘FriendRank’ patents from Google. If you’re serious about learning more, be sure to read those.
    • e certainly know they are looking at the social graph in some sense to sort out who is going to affect this personalization. For that I’d have a look closer at the social graph API. To get a sense of what that can do, I’d suggest looking at this demo application. Mine looks like this;
    • f we add to this the other elements of personalization; search history, surfing history and geo-localization, we can certainly get a sense of what potential they’re seeing here and how data classifications might play over the coming years.
    • The deeper the profile, the more connections there are likely to be. Which of course means that early on there will likely be a higher connection rate in markets where geeks roam.
    • As marketers it is important to establish the final destination to get a sense of how much time we want to invest in this directions for ourselves and our clients.
    • This is certainly an interesting end-around from Google to add new levels of personalization and it most certainly is something we’re likely to see more of, not less, moving forward. Those that recognize this early, will likely benefit the most.
    • rom the social profiling patents we get a sense of it along these lines;
      • Open Profile (user identification) – Uses identification and scoring/categorization analysis of a user profiles

        • demographic data
        • interest/topic categorization
        • media data
        • group associations
        • influencer score
      • ustodian profile (content relational) – Looks at inferences between the viewer of a web page and the person that created, or manages it.

        • user profile data
        • user acquaintance data
        • user group data
        • user media data
        • user options data
        • and other user data
      • Relationships and Topics – For looking at common relationships among users and related topical categorizations (and performance metrics).

        • Common groups
        • Common behaviour
        • Similar membership in groups
        • Similar profile data
        • Common acquaintances
        • Other similarities
    • we also want to get a sense of where all of this might be headed right?
    • Sure, we do pay some attention to social, there wasn’t enough there to really consider it deeply. That seems to be changing.
    • Now that it’s starting to become not only a standard part of the results (placement and rankings) it also fits well with Google’s desire to find a deeper personalization in search.
      • But what can we do now? I really haven’t had enough time to formalize a strategy but some early elements one can do include;

        • Make sure the talking heads have profiles (PR folks, social reps, staff etc..)
        • If using Gmail or other Google products; re-consider the strategy and expand outreach.
        • Align social channels – go beyond Twitter and Facebook. Add other services to your profile.
        • Align social connections – try and cross reference and follow the same people on as many services as possible
        • RSS is Back – if people read/follow you in Google reader, it is considered a connection.
        • Promote – I mean duh… promoting yours encourages others to develop theirs, which is in your favour
    • Share wisely – as always, the value of your recommendation (in the SERP) depends on the trust. Ensure social channels are being metered.
    • People are entities. Google likes entities
    • So are businesses. How about a review and recommendation engine deeper into Google local? Consider the statement;

      “While profiles work well for individuals, we’ll continue to work on new ways for businesses to engage with their customers, so stay tuned for updates. ” – Google Social Web Blog

  • An open source document & discussion about how to use and so-called advanced tips & tricks for Google+

    Tags: google, google+, g-spy, advanced, tips, howto

  • Very clever and easy methods of how to migrate your Facebook (FB) data to Google+ (G+). 

    Tags: google, google+, facebook, howto, fb

    • How to Migrate Your Facebook Account and Data to Google+
    • Not everyone you know is going to be on Google+ yet, but it’s a good idea to make sure you don’t leave anybody out—and you can always send those other late adopters an invite to encourage them.
    • The easiest way to migrate your Facebook friends is to import them through a Yahoo email address.
    • the non-Yahoo methods usually add your Facebook friends to Google Contacts, which you probably don’t want.
    • To do this, head to mail.yahoo.com and click the Create New Account button (if you already have a Yahoo or Flickr account, you can skip this step). Once you’ve created an account, sign in and head to the Contacts tab. Click on “Import Contacts” and choose the Facebook option. You should now see all your Facebok friends in your Yahoo address book.
    • Lastly, head to Google+ and go to the Circles tab. Click “Find and Invite” and click the Yahoo button. It’ll add all your Yahoo Contacts (or Facebook Friends, in this case), to the Find and Invite page and you can add your Facebook friends to your circles.
    • Migrating your photos is ridiculously easy with the previously mentioned Move Your Photos Chrome extension.
    • Install it, click on its icon in the extension bar, and log in to your Facebook account. Select the photos you want to transfer and click the upload button at the very bottom of the page. You’ll see the progress in the lower right-hand corner. Don’t log out while it works, just let it do its thing.
    • but you have to transfer albums one by one
    • If you don’t want to use Chrome, you can grab a similar extension for Firefox,
    • When it’s done, you’ll see those albums in Google+.
    • The only way to migrate your videos, unfortunately, is to download the entirety of your Facebook data and re-upload them. To do this, head to Account > Account Settings, and scroll down to “Download Your Information”. Hit the “learn more” link and hit he Download button. It will take awhile to gather your info, but you’ll receive an email when it’s done, and you can download a ZIP file full of your photos, videos, and profile information.
    • Once you’ve wrangled all the videos you want to move to Google+, you’ll just have to upload them one by one. Head into Google+, click on your profile, and go to “Videos”. Hit the “Upload New Videos” link and re-upload your videos to your Google+ profile.
    • chances are you still have a few friends on Facebook you want to keep up with. The best way to do this is with the Start Google Plus extension for both Chrome and Firefox. Once you install it, you’ll see a Facebook and Twitter icon in the upper right-hand corner, which you can click on to connect your other accounts. Once your Facebook account’s been linked, every status update you make on Google+ will have the option of posting to Facebook as well, just by clicking on the Facebook icon. It’ll take with it any links, pictures, or other data that the status contains.
    • Start Google Plus will also plug your Facebook feed into your Google+ feed, so you don’t even need to check Facebook anymore. Just check your Google+ feed, and it’ll show you all of Facebook’s news feed as well, with links to comment if you so desire.
    • f you prefer to not use an extension, you can also update your status on both networks at once using Facebook’s “Upload via Email” feature. Just head to Facebook’s mobile page, copy your Upload via Email email address, and add it to its own “Facebook” circle on Google+. From now on, when you update your status on Google+, you can just include your Facebook circle to send that status to Facebook as well. This method isn’t perfect, however: it’ll only work with statuses of up to 50 characters, and it doesn’t work with photos. However, it does work over mobile, which is nice, and without any extensions.
  • How content curation in Google Search+ (g-spy) may help your content marketing get better SEO results in the SERPs

    Tags: google, google+, g-spy, googlesearchplusyourworld, SERPs, contentcuration, contentcurationtools, contentmarketing, contentstrategy

    • Google Plus is taking hold and Google’s search product is a big benefactor as millions of motivated folks are +1ing, sharing and commenting on great content they create and find.

      The content creation and curation going inside of Google Plus is one of the best reasons to participate, it’s also given Google an army of content consumers to help them hand select content.

    • The results of some of this work are staring to show up in search. Google Plus users that are logged into their Google account while conducting searches will start to see search results from people they are connected with in Google Plus.
    • This isn’t really news as Google has been trying to bring social search to life for some time and shows what they think are more relevant results when you are logged in.
    • The difference here though is that while social search results have been around, they’ve been limited to the perhaps few dozen people you were connected with through GMail or GTalk. With Google Plus people are connecting with thousands of people already and this is changing the search experience in more noticeable ways.
    • the real question is – as a content producer does a high level of participation in Google Plus give your content a better chance of ranking well in Google? For now I think the short answer is sort of. If you have lots of connections in Google Plus and share and +1 lots of content, including your own, then some of that content will start to rise higher for searches done by your connections.
  • Entities and how they relate to Google Search+ Your World are discussed in a more advanced search post by David Harry

    Tags: advancedsearch, advancedseo, advanced, search, g-spy, google, Google+, googlesearchplusyourworld, davidharry

    • You like certain brands. You like types of music, movies, sports. When a bunch of other people seem interested in the same ones, it makes sense as a search engine to make them more prominent results. Most (old school) SEOs are just pissed because we can’t outrank brands in their own spaces like we used to.
    • Part I – What is an entity?
    • An named entity (in information retrieval terms) is essentially a person, place, thing, event and so forth. These entities can now be associated with temporal data, actions or even other entities.

      While not limited to, one patent on the subject stated;

      An “entity,” as used herein, may refer to anything that can be tagged as being associated with certain documents. Examples of entities may include news sources, stores, such as online stores, product categories, brands or manufacturers, specific product models, condition (e.g., new, used, refurbished, etc.), authors, artists, people, places, and organizations. ” from Query rewriting with entity detection

    • ome examples;

      [Holiday Inn, downtown, Toronto] – here we have two entities of a business (and inferred type), a location (city) with a refinement.

    • [Lenny Kravitz, concert, Chicago, 2012] – we have 2. A group, a city with date and event type modifiers.
    • Simplistic, but it highlights the concept. One can start making entity associations to better understand how they (entities) relate to concepts and categorizations. The search engine would look for common words, phrases and other data points commonly associated with said entity. The might also then (internally) re-write the query to produce potential results that it might not otherwise find.
    • traditionally the search engine might look at a term like [New York travelling] and break it into [New] / [York] instead of realizing that [New York] is an entity. As you might imagine, this has implications not only for semantic analysis, but localizations, personalization and more.
    • implications in the mobile world because many times not only are the queries more refined, but they relate to entities (products, song downloads, locations, movies)
    • Entity associations can move into the more implicit areas such as reviews and sentiment. How are these entities thought of? There’s a big difference between negative political commentary and dangerous break lines, but at some point these kinds of deeper entity associations are likely to become part of the search landscape.
    • In fact, in that scenario, the users leaving the reviews or sentiments themselves become entities which can be weighted/scored. This can be a handy quality control/spam tool.
      • The search engine now can look at users, authors and people for deeper connections and valuations. It might be social channels, review sites, blogs or anywhere else an entity can be associated.

        Consider;

        • Temporal – velocity which an entity is mentioned
        • Trust – think TrustRank type concepts.
        • Athorship – more on AgentRank in a moment
        • Social graph – connections and activity
    • The patent describes how authors can mark the content that they publish on the Web with a digital signature, whether that content might be a web page, or article, or blog post, or even comment, and how their authorship might influence the rankings of that content by associating a reputation score with it. “
    • “In addition to using authorship markup to identify who the author and possibly originator of content might be, the Agent Rank process also involves adding a quality score to a document based upon the reputation score of its author. ” from – Agent Rank, or Google Plus as an Identity Service
    • Entities and their associations are an important study for those engaged in SEO. Search engines are more and more looking at them to better make sense of the web and it’s best we knew what they were thinking.
  • Advanced SEO concepts – Talking about entities and connecting it back to Google Search Plus Your World

    Tags: advancedsearch, advancedseo, advanced, search, google, google+, g-spy, googlesearchplusyourworld

    • An entity is anything, including real world objects, facts, and concepts, that has a number of documents associated with it. In the historical search models, a document is supported by other documents, but in the entity world, a conceptual object is supported by documents.

      Examples of entities are businesses, products, movies, authors, people, places, events, etc.

    • Entities are exceptionally powerful for search. The Metaweb promo video does a great job explaining the value and power of entities.
    • Bill Slawski has done a great job discussing entities as they’ve developed over the years
    • you want to hear it directly from Google, I recommend watching the almost hour and a half long talk Andrew Hogue gave on “The Structured Search Engine”.
    • hanges the paradigm of how to rank. Instead of thinking in terms of setting a page to a keyword, getting anchor text, and getting link popularity; you can start to consider aligning a page with a known entity when appropriate.
    • This influences the link building game as well. The old model of PageRank, TrustRank, LRD, anchor text, domain diversity, related content, keyword in title, topic-sensitive PageRank, etc. will change a bit.

      It adds a new dimension, which isn’t just to get links that support the topic/theme, but to get citations that support the entity type (and this isn’t always hyperlinks, like we’ve seen in local search).

    • The model of modern search engines is still built off the core page link citation model, and most changes we see are additions to that – they work in parallel with this model, weight against this model, or resort against this model. PageRank still drives indexation and crawl priority rules as well.

      However, I think our concept of a citation is ever growing. They now include local citations, brand mentions, and social shares. They’ll soon include rel author citations and social media profile mentions, which could help Author/Agent Rank. Entity search could mean there is value in schema citations, especially for physical real life objects.

  • Here’s what Google+ did right vs other social networks. They made privacy up to you

    Tags: google, google+, g-spy, googlesearchplusyourworld, privacy

    • The biggest thing Google did right this time around is they did what no other social network was doing. They took privacy, and put it smack in the face of the user to make their own conscious decisions. There’s no avoiding Circles in Google+. It greets you every step of the way and that’s quite a pleasant thing to see in a world of growing privacy concerns.
  • And here’s how Google talks about Google+ and how things connect to the personalised search results you see

    Tags: google, google+, g-spy, search

    • Google helps you find personal results that are relevant to you. With a single Google search, you can see regular search results, along with all sorts of results that are tailored to you — pages shared with you by your friends, Google+ posts from people you know, and content that’s only visible to you (like private photos from Google+ new window and Picasa new window albums). Personal results are part of Search plus Your World new window, Google’s new search experience that blends personal results with universal result
    • Your personal results include your own content as well as content that has been shared with you by suggested connections who have Google+ profiles. If you have Google+, your personal results can also include content that has been shared with you by people in your circles.
    • Your personal results are unique to you. This means that your private content and any content privately shared with you will not appear in the search results of others, unless this content has also been shared with them.
  • good for box

    Tags: online consumer behavior

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

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