Daily Resource Feed 02/25/2012

  • That’s because later this year, Google is expected to start selling eyeglasses that will project information, entertainment and, this being a Google product, advertisements onto the lenses. The glasses are not being designed to be worn constantly — although Google engineers expect some users will wear them a lot — but will be more like smartphones, used when needed, with the lenses serving as a kind of see-through computer monitor.

    Tags: google, ar, augmented reality, glasses

  • Example on the fingerprints of social media from NetBase

    Tags: chp9, smm, NetBase, example, graphics, case, Malcolm, social media research, analysis

    • By fingerprints, I mean when a story hits how does it flow through the different channels of social media. The first time I noticed this was doing some work for our PR firm around an announcement about a changing of the guard in the wine critique world.  Big whoop.  When I looked more closely there wasn’t a ton of data.  Really it was just a few thousand soundbites.
    • In this study, a very well respected wine critique named Robert Parker retired and passed the baton to his protege Antonio Galloni.  I am not a big wine guy, so my interest in telling this story is truly from a social media perspective.  It was big news in the wine community.  But when I went to study it (and there was lots of telling stuff in there), I noticed something very interesting about where they talked about both these wine aficionados.  Below are the source breakdowns…they are fascinating (to a social media geek like me anyway).
    • What jumped out at me immediately was the top sources differed so greatly.  In addition, I was so used to seeing Twitter and Facebook dominate the social media sources that to see Blogs for Robert Parker and Forums for Antonio Galloni was astounding.  It was the same area of focus, same job, but totally different breakdowns.  This awakened me to the idea of a social media fingerprint.  How does the data flow when announcements happen.  In this case, it makes sense.  The established wine critique is talked about in a bit more mainstream way on blogs.   People sort of reporting the news about wines and what he says.  Galloni, on the other hand, represents a more niche persona in niche industry.   Only the very serious talked about him.  They dialogued about the change and their opinion of him.  On to the forums baby!  On the most committed  talk about a subject on a forum and Galloni was new.  They were bantering about whether he could cut the mustard in the new job.  Again different places for different conversations.  I drag on because it is important to share the moments when a concept is born.
    • Firstly, you will notice how little data comes up in the sub search on gas/gasoline.  This already begins to tell us that this topic is only being discussed in the news and people have not started reacting.  it makes up less than 2% of the total data.  People are more worried about other things than gas/gasoline when talking about Iran.  This is no surprise actually.  They are more concerned about nuclear war one would suspect.
    • The net sentiment is about the same for both.  But there is some difference.  When looking at the normalized buzz for the Gas/Gasoline search we see a much greater climb in buzz 140% versus 60% very recently.  Normalized buzz uses the NetBase index as a benchmark to account for changes in content and thus is an apples to apples comparison the change in buzz on any topic (since data is fluid we account for changes that can occur as we clean and add data from time to time).  This suggests that the amount of chatter about Gas/Gasoline is rising faster lately versus all topics on Iran.  So it is picking up steam.
    • I rest my case!  40% blogs, 20% forums, 13% microblogs.  The source breakdown mirrors the other search.  We see in the discussion around gas/gasoline context Iran that people are expressing their displeasure about the rising gas prices (and blaming Iran) BUT the discussion is still people talking to each other in special place or just talking about the issue AND NOT sharing their frustration.
    • Yes…61% of the traffic is people lamenting her death among other things AND 22% of them are commenting on Facebook a whopping 83%.
      There is not much else to say accept that social media fingerprints do exist and they need to be studied a whole bunch more…
  • Tags: social media

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s