Late last year, BIA/Kelsey predicted that SMBs would allocate 30% of their marketing budgets to traditional
advertising by 2015 — down from 52% in 2010.
That would leave 70% for digital and online media, including mobile, social, online directories, online display and digital
outdoor; performance-based commerce, including pay-per-click, deals, and couponing; and customer retention business solutions, including email, reputation and presence management.
sheer dollar terms, U.S. SMB spending on media, marketing and business solutions will grow to reach $40.2 billion by 2015 -– up from $22.4 billion in 2010 -– according to BIA/Kelsey. If
accurate, that would represent a compound annual growth rate of 12%.