Daily Resource Feed 04/05/2012

  • Looking to see what are the hot trends in YouTube? Nice tool to help your video marketing and SMM tactics

    Tags: videomarketing, videooptimisation, videos, trends, seotools, seotactics, smmtools, smmtactics, youtube, youtubeoptimisation

  • Digital magazines have yet to catch on.

    Tags: chp6, social publishing, smm, pads, android, hearst, next media, 2012, digital magazines

    • The pitch is simple and intuitive: All the magazines you want, delivered digitally to your tablet, for a flat fee of either $10 or $15 a month.
    • Two years after the iPad launched, consumers have only shown a mild interest in tablet magazines — digital represents just 1 percent of the industry’s circulation
    • You can’t get any magazine you want: Just 32 titles from the four magazine publishers in Next Issue’s joint venture: Hearst, Meredith, Time Inc. and Conde Nast. (News Corp., which also owns this Web site, is a Next Issue backer, but hasn’t put anything it owns into this offering.) That said, the list includes lots of the publishers’ best-known titles: Sports Illustrated, Fortune, the New Yorker, Vanity Fair, Esquire, Elle, Better Homes and Gardens, etc. Next Issue says it will add more “later this year,” and also plans to bring outside publishers into the offering.
    • If you like reading magazines in both print and digital form, this offer won’t work for you. While publishers have recently started bundling print and digital subscriptions for the same price — essentially giving away digital in exchange for full-priced print subscriptions — these deals don’t include any print issues at all.
    • Right now, for instance, the magazines you read when you give Next Issue $10 a month (if you want monthly titles — if you want weeklies like the New Yorker, it’s $15 a month) won’t be counted in publishers’ official totals.

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

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