Daily Resource Feed 07/07/2012
Posted: July 7, 2012 Filed under: Uncategorized
The Top Three Online Content Curation Sites For Collectors | Inherited Values
Overview of top three sites for content curation
Pinterest, Snip.It, Scoop.It
Will Marketing Muck Up Social Media? – Forbes
Have we done it already?
The org chart has changed. In most large organizations social media started as a skunkworks, set aside from the traditional organization so that they could innovate and even disrupt to help bring companies and customers closer together. Social was seen as an enabling technology, able to serve diverse needs of many departments. With increasing frequency, it is now being moved into marketing, where decision-makers are trying to make it a better marketing tool at the expense of support, recruiting, product development and more. Organizations are back to measuring social media programs in terms of ROI, which makes as little sense as determining the ROI of wearing clothing to a business meeting. There are just some things that have obvious value, but are very hard to measure in dollar value.
Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.