Daily Resource Feed 08/22/2012

  • Cool ways to use QR codes in marketing

    Tags: qr codes, smm, chp1, chp8

  • QR codes have been around since the early ’90s, but only with the widespread adoption of smartphones and barcode-scanning apps have customers been able to easily access QR codes in significant numbers.

    According to comScore, 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, this isn’t a large number. However, the number of people using QR codes is expected to grow.

    Will QR codes reach widespread public consciousness, or are they destined to be a quirky aside for mainstream promotional campaigns? The trend towards increasingly complex personal technology suggests that the potential is there, but the question remains whether marketers will fully exploit the opportunities QR codes have to offer.

    Tags: qr codes, smm, chp1, chp8, codes, marketing

  • How to use a new Norton service to secure a top position in a Google search for you.

    References article by Todd Wasserman on August 21, 2012 entitled Change the Top Google Search Result for Your Name for Free on Mashable.com

    Tags: smm, chp1, chp3, footprint, online reputation management, norton, fb, seo, search engine

  • A great blog post from Jeff Bullas on things that inhibit (but shouldn’t) bloggers. 

    Tags: blogger, blogging, smm, chp6, social publishing, howto, advice, Jeff Bullas, 2012

    • The activity of a blogger is mainly of the mental kind but it also requires writing, marketing and a certain level of narcissism.

      It involves putting your ego and credibility on the line every time you hit the “publish” button. This awareness can lead to a potential blogger writing 10 or 20 articles offline and they never see the light of online day.

    • Reason #1. The Impossible Goal of Perfection

      Unless you are Jesus then perfection is not going to happen. You are not in most cases going to create a blog post that is free of grammatical errors. In your mind the concepts will often seem flawed and your article structure clunky. Wrestle and wrangle your article into shape, check it, shut your eyes and then hit publish.

    • Reason #2. My Ideas are Not Original

      You are afraid that what you say and write will be seen as redundant and superficial. I am sorry to say but there are not many original ideas under the sun. Many people’s work, who we perceive as geniuses, such as writers, painters and musicians, are in fact mashups and remixes with a twist. Even the genius of Bob Dylan wasn’t immune from this.

      Henry Ford – “I invented nothing new, I simply assembled the discoveries of other men behind whom there was centuries of work

    • Reason #3. Passionate People are a Bit Weird

      Succeeding at blogging does in most instances require a certain degree of passion to drive the activity and the dedication required.

      You will be saying to yourself “I am not weird, I don’t want to let this passion thing turn me into a weirdo“….”My friends will disown me“. Don’t be afraid to wear that passion and purpose on your sleeve. Be prepared to be different and let that passion become an integral part of you.

    • Reason #4. My Relationships are Too Important

      Blogging does require time and commitment. Potential bloggers who never start sometimes can use the excuse of “it will take me away from my family and friends“. This is a cop out.

    • Reason #5. I am Not a Genius

      I am sorry but the word genius is overrated. Many people who achieve a modicum of success are sometimes seen as gifted and lucky. Don’t let this urban myth stop you from achieving what may seem from afar as an impossible dream.

      Dream away.

    • Reason #6. I am Not a Writer

      This one gets rolled out time and time again. If you go and read my first posts on this blog (and I am not going to link to then as they are just too embarrassing) then you would break into laughter and state “what was he thinking”

      Competent writing can be learned, if you don’t believe me then go and buy Stephen King’s book on the basics of writing, titled  ”On Writing“. It has some great simple tips.

    • Don’t wait for perfection to strike or genius to arrive. The time has come to buckle up, turn the key and hit the accelerator.

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.



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