It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed – comScore, Inc
Results from ComScore’s global social networking survey, December 2011
Tags: comscore, social, trends, WhitePaper, statistics, 2011, data, graphics, chp1, chp5
How ‘Call Me Maybe’ and Social Media Are Upending Music – NYTimes.com
Tags: wom, music marketing
Social Media Propels a Song of Summer – Video Feature – NYTimes.com
Landmark Ruling Makes Brands Liable for Facebook Fan Posts
The Australian ASB ruled that Facebook fan posts are a form of advertising and under a reasonable degree of brand control.
Tags: news, advertising, smm, legal, Facebook, Smirnoff, Australia, ASB, 2012, case, chp5
Will Regulatory Boards Change the Definition of Advertising? :: Tracy Tuten
Tracy’s commentary on the Australian Advertising Standards Board ruling on Facebook pages, user-generated content, and brand liability.
Tags: liability, Facebook, chp5, advertising, smm, Australia, ASB, case, Smirnoff
Social Media Marketing – The Text, Chapter 1
This is the link to Tracy’s Chapter 1 PPT presentation.
Tags: chp1, smm, Tuten, slideshare, ppt
Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.
Fill in your details below or click an icon to log in:
You are commenting using your WordPress.com account. ( Log Out / Change )
You are commenting using your Twitter account. ( Log Out / Change )
You are commenting using your Facebook account. ( Log Out / Change )
You are commenting using your Google+ account. ( Log Out / Change )
Connecting to %s
Notify me of new comments via email.