Daily Resource Feed 08/28/2012

  • Meet Anil Dash, blogger and entrepreneur. Check out his tool for turning social network connections into insights and ideas. It’s called ThinkUp. 

    Tags: JOMO, Anil Dash, dashes, smm, ThinkUp, social network, chp4, chp5, think

  • An application that allows analysis of social media network events. Social media management tool

    Tags: ThinkUp, Twitter, Facebook, analysis, network effect, Anil Dash, chp8, chp9

    • ThinkUp is a free, open source web application that captures all your activity on social networks like Twitter, Facebook and Google+. One of the best ways to learn about ThinkUp is to see it in action.
    • ThinkUp lets you publish & embed conversations on a blog or website. Everyone can benefit from the wisdom of your social network.
    • With ThinkUp, you can store your social activity in a database that you control, making it easy to search, sort, analyze, publish and display activity from your network. All you need is a web server that can run a PHP application.
    • Export your tweets at any time and open them as a spreadsheet in Excel for further analysis. Or just save them for recordkeeping.
  • How to use tags for social seo

    Tags: ECUSocialMedia, smm, chp6, social publishing, search engine optimization, seo, tags, tagging, howto, v2

    •  If you have a pretty (as in organized) and organized tag cloud, tags offer your site visitors a quick way to find topics of interest on your website. Trust me, users like hot navigation tag clouds because it speeds up the  delivery time for information.  One CLICK and they can find the quintessential topic or info they’re looking for.
    • Tags can help build your website topic authority if you allow tags to be indexed and use them correctly. Tag uniformity is important so get into the habit of choosing from “most used tags”  rather than make redundant tags for the same topic. Tags are also case sensitive so make all your tags upper case or lower case and stick to it.

      Let’s say for example that you write a post about foreclosures in North Carolina and tag your post “Foreclosures North Carolina.”  Down the road you write another post and tag it North Carolina Foreclosures. Further down the road you write another post and tag it “foreclosures (lower case f) North Carolina.”

    • If your tag cloud is messy and filled with a lot of redundant tags, I highly recommend that you do a little tag house cleaning.
    • The tag cloud to the right, created by  http://www.stynesgroup.com/, is a good example of how a tag cloud should look .  The tags are neat, organized, uniform and geo-targeted (real estate). 
    • If you publish 2 to 3 blog posts per week, I recommend indexing tags.  If you are only writing 1 to 4 blog posts per month,  I recommend indexing categories.  Again, choose one or the other, not both.
    • Setting WordPress for Tags

      If you are blogging on a Genesis WordPress framework (highly recommended) or another updated version of WordPress, you can choose “Display Post Excerpts” in Archives under Theme Settings.  The content archives option will affect any blog listings page including:  archive, author, blog, category, search and tag pages.  If you are running an older version of WordPress, you can modify your archives.php or use an archive limit content plug in.

  • Instructor Todd Bacile used a project in his emarketing class that required students to interact and influence others in social spaces with the goal of raising their Klout scores. The final grade was based on the final score achieved. Todd’s goal was for students to learn to achieve scores above 35 – the minimum considered for some marketing positions. This article explains the project. It is a guest post on Mark Schaefer’s blog. Mark is the author of The Tao of Twitter.

    Tags: FSU, Bacile, Schaefer, Twitter, Klout, SME, smm, activities, teaching, v2, IM

    • Many firms are sizing up college student’s Klout scores as a quantitative metric to use for job applicant screening. Therefore, I decided to create a class project in which the final grade earned is solely determined by a student’s Klout score.

      This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. Students within my e-marketing class were already familiar with the terminology and nuances associated with various social media sites. By creating an experiential Klout project, students would now be able to apply social media engagement concepts and strategies to raise their Klout score, and ultimately, raise their grade. By the way: this may also help them land an internship.

    • The results have been phenomenal over this past year. The average Klout score of 16.7 at the beginning of my fall class’s project dramatically improved to 39.1 by the end of this project. Similar improvement was seen in my spring class’s project, with the average Klout score beginning at 19.3 and ending at 43.1. In both sections several students achieved scores well into the 50s, with a high score of 58.
    • How did the improvement in scores happen? I had them game the system! Just kidding – I had to say that to upset some of the anti-Klout people who may be reading this post. In all seriousness, I simply reviewed Klout’s explanation of key scoring criteria and applied basic concepts recorded in the book Return On Influence.  The idea is not to just accumulate a large following, but also to get other people to share and respond to content created by the students.
    • I then lectured and illustrated how the students can engage others via social networks — creating content people will want to comment on, asking relevant questions to key opinion leaders, and other methods used to engage in social conversation with others. These engagement skills are what many firms are seeking in social media marketing interns and entry-level positions that my students are hoping to land, making this an ideal project within the classroom.
    • There are three key benefits this project produces.

      1) Improvement to Klout scores that will help students during job application screening,

      2) Hands-on experience engaging with others via social media by using specific functionality within different social sites.

      3) The project overcomes recent criticism that business schools within higher education often fail to develop relevant skills.

  • An article about how blessed one can be by a less-connected digital life. 

    Wortham, Jenna (August 25, 2012) Turn Off the Phone (and the Tension) New York Times, Bits, available online.

    Tags: digital life, smm, nytimes, 2012, lifestream, digital you, JOMO, FOMO, equity theory, chp3, v2

    • ONE recent sweltering afternoon, a friend and I trekked to a new public pool, armed with books, sunglasses and icy drinks, planning to beat the heat with a swim. But upon our arrival, we had an unwelcome surprise: no cellphones were allowed in the pool area.
    • Eventually, the anxiety passed. I started to see my lack of a digital connection as a reprieve. Lounging in the sun and chatting with a friend without the intrusion of texts and alerts into our lives felt positively luxurious. That night, I even switched off my phone while mingling at a house party, content to be in one place for the evening and not distracted by any indecision about whether another party posted online looked better.
    • It’s possible to move beyond the angst that social media can provoke — and to be glad that we’ve done so.

      Anil Dash, a writer and entrepreneur, called this phenomenon the “Joy of Missing Out,” or JOMO, in a recent blog post.

    • JOMO is the counterpoint to FOMO, or the “fear of missing out,” a term popularized last year by Caterina Fake, an entrepreneur and one of the founders of Flickr, the photo-sharing Web site.
    • “Social media has made us even more aware of the things we are missing out on,” she wrote in a blog post. “You’re home alone, but watching your friends’ status updates tell of a great party happening somewhere.”
  • Understanding Klout

    Tags: klout, social influence, chp4, chp5, social currency, smm, video, cultural participation

    • We talked at length about using a “Klout score“  as a metric to judge an employees’ level of cultural participation.
    • Klout’s system monitors the frequency and shareability of people’s updates across social networks such as Twitter, Google Plus, Facebook and Pinterest. Through an algorithm, the service gives a score to everyone who signs up – and because Twitter is indexable by spiders, the social scoring service has a number for every tweeter with a public account. You can watch a video of an interview conducted by PSFK’s head of consulting, Scott Lachut, during our San Francisco event last year with Klout’s founder Joe Fernandez where he explains the service and its implications in greater detail.
    • Klout is an interesting metric because, in theory, it quantifies how well people are engaging with culture. Using criteria such as regularity of online conversation and network reach, a user gets a higher score based on how frequently they are involved in discussions and how far those discussions are traveling. Our team’s conclusion was that if they did their job well and inspired their clients, then their social conversation would increase and their Klout scores should rise over time.
    • Our research shows that creative directors at more highly regarded ad agencies have a higher Klout score than their peers at lesser performing firms. We also found that marketing chiefs at the more progressive brands had a better score than those at less innovative companies – in fact, the less ‘innovative’ a company, the less likely the marketing chief had a Klout score at all.
    • When we looked at Advertising Age latest list of the top ad-agencies in the US, we found that the senior creative at each agency in the top 10 – had an average score of 49.75 – while the creatives in the bottom 10 of the list had an average score of 39.2.
    • Rei Inamato, with his lofty score of 69, is also the top creative of what AdAge considers is the most creative agency on the list. If you remove the creative from the bottom 10 list, then the average Klout score for the bottom ten drops down to just under 32 – almost eighteen points less than folks in the top 10.
    • Beyond the difference in scores between the top 10 and the bottom 10, what’s also surprising is that at least 50% of creative execs who work for firms in the ad agency list don’t have a Klout score – which begs the question, what are they doing running an ad agency if they’re not directly engaging in modern communication mechanics? I approached a couple of the agencies on this list about this, but they declined to comment.
    • After analyzing the agency market, we looked at the latest available Top 100 Most Innovative Companies list from Forbes and extracted what we considered to be ‘lifestyle brands’. We found an even greater disparity between the top marketers and the bottom ones  than we identified when evaluating the advertising industry. The four chief marketers who worked at the top 10 most innovative lifestyle brands had an average score of 60.25. Whereas, only one marketer in the bottom 10 brands had a Twitter account – Chris Capossela  of Microsoft – and his score was 42.
    • Klout has an extra feature that should be noted. By combining updates with user suggestions, the service tells you what people are experts are in. If you want to hire an expert in an industry sector, maybe Klout will reveal whether they really are one?
  • Wednesday, August 22, 2012
    Technology You Can’t Resist
    Kelly McGonigal argues we’re becoming addicted to our devices. Here’s how to unplug. 
    Have you ever felt like you couldn’t stop yourself from checking your email or sending a text message, even when it annoyed everyone around you? If so, you’re hardly alone, says Kelly McGonigal, a PhD in psychology whose latest book is The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It. “Forget cigarettes and candy. We’re becoming addicted to our devices — phones and email and our computers and our iPads,” says McGonigal, a lecturer who teaches in several programs at Stanford, including the School of Medicine’s Health Improvement Program, and the Stanford Center for Compassion and Altruism Research and Education (CCARE). She will be co-teaching Compassion and Leadership at the Graduate School of Business spring quarter 2013. McGonigal spoke to Bill Snyder about compassion and addiction to technology devices. Here is an excerpt:”

    Tags: technoaddiction, chp3, smm, connectivity, contact comfort, mindfulness, addiction, howto

    • What are some of the signs of techno-addiction?

      There is a common feeling, whether it is a drug or food or shopping or technology. If you pay attention to what is happening in your mind and body, you notice a free-floating anxiety, and then a sense of urgency, especially when separated from the object of addiction: “I have to have it now,” or “I have to keep clicking or checking.” It’s more like panic than a positive desire. It’s that physical quality of being out of control. And importantly, no matter how much you give in, it never feels like enough. There’s no satisfaction. Giving in just makes you want to do it again. What used to be fun becomes joyless compulsion. Many people feel that way about their phones, Facebook, email, Twitter, online celebrity gossip, internet porn, and so on.

    • Where in the brain does the mechanism of techno-addiction lie?

      The reward system (in the mid-brain) that underlies addiction evolved to make us consume food, so we don’t starve to death. But our survival also depends on access to information, especially social information. So the brain’s reward system has adapted, and is now just as interested in news and social relations as it is in dinner. We worry that there is something we need to know, and don’t, or there is something we need to do, and haven’t done it. We wonder about other people, what they are doing, and what they think about us. That’s social media in a nutshell.

    • How can we cure ourselves of techno-addiction?

      With any form of addiction, I recommend just paying attention to the process and how it works. Do you even know what the itch to check your phone feels like? Or do you only become aware that you’re on your phone when you’re sending your fifth text message?

      Then I suggest two things: You need to set a support structure for yourself. In the same way you wouldn’t keep junk food in your cabinet if you’re trying to improve your health, you should think of ways to put the phone away.

    • Second: Surf the urge. Pay attention to what it feels like in your body and to your breathing. Think of the urge like a wave you are going to surf, and breathe through it. Like a wave, it will crash and dissolve. Cravings sustain themselves when your brain and body believe you are going to give in. As soon as you make a commitment not to, it begins to change how the brain is processing the craving. This approach has been shown to help people conquer all kinds of cravings, from food to cigarettes.

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

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