Daily Resource Feed 08/30/2012
Posted: August 30, 2012 Filed under: Uncategorized
Facebook, The ‘Teenage Version Of Email’
Article about the decreasing use of Facebook among teens. Includes video interview.
Article from Huffington Post.
fter five years on Facebook, Maxine Guttmann, 15, just isn’t that into it.
She visits Facebook less frequently than ever — mostly to instant message with friends — and while she updates her Tumblr blog daily, it’s been “weeks” since she’s shared on Facebook.
“When I was little, Facebook was the coolest thing to do. And I as got older, it got stupider and I have more commitments,” said Guttmann, a rising junior in New York City. “On Tumblr, I feel like I can post all the stuff I’m interested in. On Facebook, not all my friends are interested in the same stuff I am. And a lot aren’t even my close friends anymore.”
Co-founder Mark Zuckerberg might not have figured out how to maintain ad revenue momentum or adapt to cellphones, but with 93 percent of 12- to 17-year-old social media users
on Facebook, it’s long been assumed this young army of digital natives would build a solid foundation for Facebook.
ens said they regularly use Facebook’s chat functionalities, yet save their best sharing for other sites. Creative status updates and personal musings are sent to Tumblr and Twitter, which allow users a degree of anonymity and t
Teens are less likely than their parents and grandparents to browse Facebook in a given month. Sixty-six percent of 12- to 17-year-olds visited Facebook in May this year, compared to 69 percent of web users between 55- and 64-years-old, and 71 percent of all Americans online, according to comScore,
a digital analytics company. Other social media sites are chipping away at the time teens spend on the world’s largest social network. Though Facebook is still by far the most popular site among teens, 12- to 17-year-olds spent 77 percent of their social networking time on Zuckerberg’s site in May 2012, while the average user dedicates 85 percent of her online socializing to browsing Facebook, comScore data show.
“Any network that doesn’t figure out how to engage teens and keep them engaged is going to lose out in the next five to 10 years,” said Brian Solis, an analyst with the Altimeter Group, a research firm. “Facebook is enamored, or should be, with this group because it’s the key to Facebook’s future relevance. If they can find ways to keep teens engaged, they can keep brands engaged.”
For teens, Facebook has become the equivalent of Microsoft Outlook or AOL Instant Messenger, experts say: It has evolved from a hot hangout, to a practical and dull tool for chatting about homework or catching up with faraway friends. Bored, overwhelmed by huge friend groups and exhausted by the digital popularity contests Facebook fosters, many teens are taking refuge in social services such as Tumblr and Twitter.
After Facebook, Tumblr is the second most popular social networking site among teens, according to comScore. And the share of teens on Twitter doubled between 2009 and 2011 to 16 percent, a study from the Pew Internet and American Life Project shows.
Analysts blame parents
for teens’ shift away from Facebook
, but moms and dads, take heart: Teens’ friends are driving them crazy, too. Facebook has become an added source of drama
in young people’s lives and some have shifted to more niche, anonymous social venues to escape the arguments, hurt feelings, and gossip that play out on Facebook. Passing notes in class has given way to wall posts that can be seen by thousands.
And though stereotyped as a generation of over-sharers, teens are wary of what personal information is online and said Facebook’s privacy settings have made the site into a liability. They’ve sanitized what they share
to ensure it’s savory for Facebook’s diverse crowd, and 70 percent have set up their profiles to hide information from their parents,
a McAfee study found.
“What we see with teens establishing a presence on other social networks … is the desire to have the benefits of Facebook but avoid some of the risk,” said Alice Marwick, a social media researcher at Microsoft Researcher. “Because Facebook is set up to spread content through the network by default, it allows for different types of slippages.”
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