Daily Resource Feed 10/23/2012
Posted: October 23, 2012 Filed under: Uncategorized
tcot meaning by Tagdef, the easy hashtag directory
A dictionary of common hashtags on Twitter! Great resource for discovering meaning.
Marketing’s Next Five Years: How to Get From Here to There | News – Advertising Age
Imagine five years out. It won’t hurt, we promise.
Even the worst-case forecasts have our economic malaise nearing an end by then, a dreaded lost decade coming to a blessed conclusion and a true recovery taking shape with low unemployment and revitalized consumers.
Once again the ad business will be growing. But a new media and marketing order will be taking hold. In measured-media terms, in 2016, the furthest year forecast by eMarketer, TV will still own the biggest piece of the marketing pie (36%), but just barely. Online advertising, at 31%, is sure to be hot on its heels. Further behind but growing fast will be mobile, whose share will have jumped from about 1% today to 5% as marketers chase a wholly mobile consumer reveling in constantly improving gadgets and services (see chart below).
The rise of mobile, coupled with an evolving, more web-like TV market will present a vastly different communications landscape. Rising to the challenge will entail many changes in old processes, from compensation to measurement. Whether you’re ready depends in part on what you do now.
By 2017, 85% of the world will be covered by 3G mobile internet and half will have 4G coverage, according to Sony Ericsson. Three billion smartphone users will contribute to data traffic that’s 15 times heavier than today’s. For more and more consumers, the most important screen will be the tiny one in their pocket.
To put it bluntly, there needs to be more ad spending on mobile, which now comprises only about 1% of budgets, according to a recent study from the consultancy Marketing Evolution. Based on ROI analyses of smartphone penetration, that figure will be about 7%. In five years’ time, that number will need to be in excess of 10%.
USER EXPERIENCE IS THE NEW 30-SECOND SPOT
User-experience design is too often thought of as a digital-marketing task, ensuring that website and app development meet and ideally exceed usability standards.
Experience Design practice uses nontraditional, interdisciplinary teams whose shape depend on the brand in question. “This hyper-bundled approach helps us disseminate experience design and other thinking throughout all kinds of projects.”
The proliferation of digital interfaces when we interact with brands offers a perfect metaphor for how the industry should be thinking about brands. Agencies of all stripes need to think about how they can integrate big-thinking experience designers into their creative and strategy offerings. Inspirations include startups such as Uber, whose brilliantly designed mobile app and fleet of friendly drivers, is taking the pain out of ordering and paying for car service in urban environments.
Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.