Daily Resource Feed 11/07/2012

  • Example of primary research using social media about social media from Firefly MB.

    Tags: smm, chp9, firefly, primary, research

  • To hear Silicon Valley and nouveau ad-tech types tell it, traditional advertising sucks. The best way to attract people’s attention and engage them more fully is to create ad formats that more closely resemble the activities people are already doing on a site–in other words, to make ads look less like ads.

    That’s the idea behind so-called “native” ads such as Facebook‘s Sponsored Stories and Twitter’s Promoted Tweets. Although various studies seem to indicate these ads are indeed more effective than standard banner ads–a low bar, it must be said–a new survey released today indicates that a lot of consumers don’t trust native ads. According to the survey by app advertising firm MediaBrix and Harris Interactive:

    * 45% found Twitter promoted tweets misleading.

    Tags: facebook, ads, forbes, 2012, research, stats, chp5, social ads, v2

    • The survey also found that a large majority of people who have seen Twitter Promoted Tweets in the past 12 months said they hurt or had no impact on their perception of the brand advertised. Some 72% said the same thing about Facebook’s Sponsored Stories. And 85% found sponsored video ads didn’t leave them with warm feelings. “While anyone pushing the native ad agenda or otherwise would agree that we need to provide user experiences that are not jarring or disruptive, we also need to ensure that we are direct and honest with our consumers about when they are being marketed to,” MediaBrix CEO Ari Brandt said. “Some formats achieve this better than others.”
    • 45% found Twitter promoted tweets misleading.
    • 57%  found Facebook sponsored stories misleading.
    • 86% found sponsored video ads that appear to be content misleading.

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

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