Daily Resource Feed 03/02/2013

  • Nice points made here about sources of news to curate, types of content to curate and where to publish your curated content. 

    Tags: contentcuration, contentmarketing, contentstrategy

      • Content Curation Facilitates Many Content Marketing Objectives:

        • Efficient, topically focused collection of information that appeals to customers looking for a “single source” on a particular topic.
        • Grows awareness of your brand as a topical authority based on adding insight to industry commentary.
        • Facilitates networking into spheres of influence in your industry. Collecting and sharing content from influential members of your community can get you on their radar resulting in being mentioned, links or even referrals.
        • Attracts links from social sources like Facebook and Twitter. Social links can send traffic, influence social and standard search visibility.
        • Attracts links from other web sites which can also send traffic and influence better visibility on search engines like Google and Bing.
        • Keeps prospects engaged as part of your lead nurturing efforts.
      • 1. Sources of News to Curate:

        • Industry specific newsletters sent to you via email
        • Links to content and media shared on Twitter, Facebook, StumbleUpon, Reddit and other social sharing websites
        • Google Alerts, Google News or Google+ Search
        • Curation tools: Flipboard, Scoop.it, Storify.com
        • Real-time search engines: Topsy, socialmention.com
        • Niche topic blogs
        • News aggregators: Alltop, popurls, Techmeme
        • Bookmark and or subscribe to updates from industry news, magazine and blog websites
        • Press Release Distribution Services like PRWeb, PRNewswire or Marketwire
        • Review competitor websites and monitor for mentions of their brand terms in though Google Alerts and social media monitoring tools like Trackur or Radian6 to see what kind of curation tactics they’re using
      • 3. Where to Publish Curated Content:

        • Company Blog
        • eBooks
        • Email Newsletter
        • Social Media Channels
        • Contributed Articles or Blog Posts to Industry Sites
        • Niche Microsite Dedicated to a Specific News Category
      • 2. Types of Content to Curate:

        • Useful resources relevant to your target audience: blogs, news, training, tips, networking and industry events.
        • Content created by influential people of importance to the target audience
        • Statistics, research and reports
        • Compelling or provocative industry news
        • Videos: YouTube, Vimeo, Viddler
        • Slideshare presentations or search Google.com for .ppt file types
        • Whitepapers, eBooks and case studies
        • Infographics and other data visualizations
        • Tips, How To’s and best practices
        • Create short lists of tips according to keyword themes
        • Compile large collections of resources according to topical theme
        • Aggregate the best comments from other blogs or your own blog
        • Run surveys, polls & contests that result in content
    • The key is to do the homework of understanding what motivates your community and to assemble a compelling mix of curated, repurposed and original content to inspire them to engage and buy. Be thoughtful about the usefulness of the content you assemble, create and promote. Empathize with your customers’ interests and goals so you can properly optimize content for both search engines and social media sharing.

      Still not convinced? Check out what Brian Solis, David Meerman Scott, Ann Handley, Joe Pulizzi, Rebecca Lieb and Paul Gillin have to say about content curation.

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

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