Daily Resource Feed 04/25/2013
Posted: April 25, 2013 Filed under: Uncategorized
Study: Social media a bust for small businesses
About 61% of small businesses don’t see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have decreased their time.
What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey.
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Video tutorial on using Google Ad words
Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.