Daily Resource Feed 06/22/2013

  • Important things to do with your blog

    Tags: howto, blogging, blog, hubspot, todo, smm, chp6, social publishing

  • On the importance of social media certifications for college graduates in business.

    Tags: cio, 2013, smm, certifications, chp1, hootsuite

  • A tongue-in-cheek look at a serious disorder affecting SEOptimizers

    Tags: google, algorithm, anxiety, seo, digital, for class, social publishing, chp6

    • Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update. Since then, the GAUA disorder has become a pandemic.
    • GAUA symptoms include: Headache, upset stomach, nausea, back pain, muscle pain, nasal stuffiness, shortness of breath, flushing, pain in arms or legs, dizziness, reduced organic search traffic, and angry clients.
    • Marketers have a greater chance of developing this disorder if they repeat the same keywords over and over, manually build inbound links, meticulously keyword-sculpt every aspect of every web page, calculate and track keyword saturation rates, participate in link farms, buy links, publish lots of on-site ads, duplicate content, publish infrequently, or generally just publish useless and boring content.
      • Google’s Quality Guidelines – Basic Principles

        • Make pages primarily for users, not for search engines.
        • Don’t deceive your users.
        • Avoid tricks intended to improve search engine rankings. A good rule of thumb: Consider whether you’d feel comfortable explaining what you’ve done to a competitor or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
        • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

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