Daily Resource Feed 06/22/2013
Posted: June 22, 2013 Filed under: Uncategorized
12 Things You Should Be Using Your Blog For (Besides Blogging)
Important things to do with your blog
Social Media Certifications Prepare Students, Employees for Social Business – CIO.com
On the importance of social media certifications for college graduates in business.
The Simple Cure for Google Algorithm Update Anxiety
A tongue-in-cheek look at a serious disorder affecting SEOptimizers
Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update
. Since then, the GAUA disorder has become a pandemic.
GAUA symptoms include: Headache, upset stomach, nausea, back pain, muscle pain, nasal stuffiness, shortness of breath, flushing, pain in arms or legs, dizziness, reduced organic search traffic, and angry clients.
Marketers have a greater chance of developing this disorder if they repeat the same keywords over and over, manually build inbound links, meticulously keyword-sculpt every aspect of every web page, calculate and track keyword saturation rates, participate in link farms, buy links, publish lots of on-site ads, duplicate content, publish infrequently, or generally just publish useless and boring content.
Google’s Quality Guidelines – Basic Principles
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb: Consider whether you’d feel comfortable explaining what you’ve done to a competitor or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.