Daily Resource Feed 07/06/2013

  • Recently 150 of the top senior marketing executives in the UK met at the IDM (The Institute of Direct Marketing is Europe’s leading body for the professional development of direct, data and digital marketing) B2B Conference to discuss what they felt were the threats and challenges to having social media marketing implemented in an organisation. Here is a summary of what they found to be the threats to social media marketing adoption in companies they worked and consulted for.
    Read more at http://www.jeffbullas.com/2010/06/20/the-top-20-threats-to-social-media-marketing/#xQbKp1bbjq9xBYl7.99 

    Tags: threats, social media, social media marketing

    • 1. Having the time to make the most of it

      2. Having the time to keep up with the latest trends in social media

      3. Deciphering the gold from the dross to ensure you are using the most effective methods to get optimal results

      4, Getting buy in from senior managers and CEO’s

      5.Measuring the ROI so as to be able to justify resources and efforts for your Social Media Marketing

    • 6. Finding the right talent resource that have the appropriate experience to plan and develop content

      7.  Managing the social media marketing internally so as to ensure its effectiveness

      8. Perceived lack of control over the messages exchanged

      9. Resistance to buy-in by colleagues due to a continued and deliberate lack of understanding and interest

      10. Disconnect due to generational barriers

    • 11. Social Media Marketing is seen as a risk rather than an opportunity so nothing happens especially in conservative industries such as financial services

      12. Less control over what the company is saying

      13. Creating consistent flow of great content whether that be text, video or images

      14. Lack of evidence and history to validate its value

      15. Overcoming the gap between personal use of social media and its power as a business marketing tool

      16. Not able to target the right audience

      17. The perception that social media is a fashionable fad

      18. Corporate apathy

      19 Lack of guidelines and procedures

      20. Fear of the unknown

  • Reports on IAB study on value of smm ROI

    Tags: social media, return, study, social media marketing, v2, stats, IAB

    • Research found four out of five consumers would be more inclined to buy a brand more often in the future after being exposed to its social media presence, while 83% of consumers exposed to social media said they would trial a brand’s product.
    • The study of the social media activity of Heinz, Kettle and Twinings over an eight-week period found there was a 22%, 17% and 19% uplift in sentiment respectively when a consumer was exposed to the brands’ social media presence.

      Uplift in sentiment was measured by asking a control group with no exposure to social media activity how favourable they were towards the brand and measuring sentiment against those who had been exposed to activity.

    • The research was carried out by Marketing Sciences on behalf of the IAB’s Social Media Council and collected more than 4,500 responses. 

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

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