Daily Resource Feed 07/11/2013

  • Three university researchers have come up with a model they suggest can predict how popular a tweet will be.

    Tags: social sharing, ssharing, research, model, smm, twitter, tweets

      • For example, 10 minutes after a tweet is sent:

        • Famous tweeter gets 125 retweets in 10 minutes; could eventually have about 250 retweets = 50%

        • Unknown blogger gets three retweets in 10 minutes; could eventually have about six retweets = 50%

    • They found during the 10 minutes after a tweet is sent a famous tweeter and an unknown blogger, for example, might get roughly the same fraction of retweets (on average 50%) of the total number of retweets that tweet will ever get. This works on the assumption that Twitter is an ephemeral experience: tweets get popular and then they die out.
    • “You can actually build a system that ranks your content on your timeline based upon these two metrics of eventual popularity … and how old it (a tweet) is right now,” Zaman said.
    • He also said this model has potential to spur “micro-advertising.” Little advertisements could be placed with a person’s social media content, since this model quantifies how many people might see that content.
  • Sample editorial calendar in a calendar format rather than Excel

    Tags: social publishing, image, visual, calendar, editorial calendar, chp6, v2, example, howto

  • The best looking Editorial Calendar is a FULL one. So how do we go about filling it up? Here are a few tips we use to fill up our calendars with planned content that will get us results.

    Tags: social publishing, image, calendar, editorial calendar, v2, chp6, example, how to, assg

    • 1. Focus on filling gaps: Take stock of what you have in terms of content and what you need to fit the customer journey of your target audience. What’s missing? Now plan those items in the calendar.

      2. Keep in mind goals: What are you trying to achieve? Make sure you have planned content that addresses those goals.

    • 4. Think about your content as learning blocks: If all of your content was consumed non-linearly in different chunks, would your audience come away with enough information/learning? How would you like to supplement the knowledge they might get? What can you add to the lesson plan? Plan these morsels of learning into your calendar.

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.



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