Daily Resource Feed 07/13/2013

  • All too often we see brands using Twitter to spout dozens of messages each day, but these same brands offer no replies to customer questions, retweets of interesting comments and ideas, or thoughtful conversation-starters to promote discussion among their followers. In fact, engagement is so lacking globally on Twitter that over 73 percent of tweets directed to the top retail brands on Twitter go unanswered. There are thousands of consumers right now looking to interact with their favorite brands, but getting no response.

    We commissioned the study to start the conversation about why and how engagement on Twitter can have a measurable impact on the business. The study shines a spotlight on organizations like @FunnyorDie, @NASA, @Disney and @WWE – brands who have mastered both the art and the science of using Twitter to get people more involved in their brands. We hope that by shining the spotlight on the ways that the most engaged brands cultivate relationships with customers, influencers and advocates using Twitter, we’ll inspire other brands to follow their example.

    Tags: brands, engaged, Twitter, engagement, study, image, v2, chp5

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

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