Attention Social Media Marketing Professors! Social Media Marketing, 2e Available In Time for Spring 2015!

We are delighted to announce the publication of Social Media Marketing, 2e, which will be out in December and available in time for Spring 2015 Social Media Marketing courses!

The text is published by Sage and available in the U.S. and the U.K. in December, and in other regions shortly thereafter.

If you are a Social Media Marketing professor, you can request preview pages now from Sage.

If you have been using the first edition, your university bookstore will need the new ISBNs. And, please note – the first edition will no longer be available for use.

9781473913011 (paperback)

9781473913004 (hardcover)

Social Media Marketing

I’m so excited about the changes to this edition. The Zones of Social Media Marketing framework developed as the basis for the first edition remains in place. As the industry has developed, we are even more pleased with how well the framework organizes the options for social media marketers. That said, social media have changed in the years since the first edition was published. We know far more now about how to integrate social media marketing plans into the MARCOM plan for a brand. Little was understood about how to manage for social media functions internally before but now we understand the organizational structures that facilitate successful social media marketing. We know more about consumer behavior in social channels and how those consumers respond to influence attempts in social media.

Throughout the book, we’ve integrated the latest in research – from both academia and industry – to support the choices social media marketers make. Every chapter is infused with new examples from around the world. Every case is new – including the ethics boxes (called The Dark Side of Social Media) and the industry insights boxes (called From Bytes to Bucks) and those in the appendix. Plus, this edition includes extra examples in a new feature we call “Show Me!” to help students embrace this exciting area of marketing.

An all-new instructor’s manual, PPTs, and test bank will be available for adopters.

We’ve already gotten strong feedback about the value of this new edition.

Rob Kozinets, the inventor of Netnography (be on the lookout for his latest book coming soon!), said this:

“Do not look any further. Hands down, Solomon and Tuten have produced the single best textbook about social media marketing out there. This radically revised and fully updated edition is even more comprehensive, strategic, organized, visually pleasing, results-oriented and innovative than the first one–and that’s saying a lot. If you are teaching or studying social media marketing or digital marketing, then you need this book!”

There’s insight from Gary Vaynerchuk, founder of Vaynermedia, too. I’m a huge fan of Gary’s book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.

“I was an F student in college, so my textbooks collected a lot of dust. Had this book been around back then it might have been a different story.”

Mike and I welcome your questions and comments! We hope you like this new edition as much as we do.

PS – You can visit the Amazon page for the book here.


Moving Forward

Teachers, students, and other readers of Social Media Marketing:

Mike and I have good news! The 2e version of Social Media Marketing is well underway! It will be published in January 2015 by Sage.

If you are using Social Media Marketing in a Spring 2015 class and wish to get early access, please email me or Mike.

We will post updates on the production process along with new ISBN numbers you’ll need for your bookstore orders here as we have that information.

In the meantime, please continue to use the site to access information and links to our video playlists on the book’s YouTube channel, the PPTs on my Slideshare, the latest news on the book’s, and examples and news on my Diigo.

Very best,
Tracy and Mike

Site Maintenance

Hi! The front page is undergoing some maintenance. Other site content (such as course resources) are still available. If you have questions, email me at Thank you for your patience! Tracy

Invitation for Social Media Professors to Participate in a Survey

Natalie Wood and Caroline Munoz are conducting a study about the integration of social media into the marketing curriculum. There invitation is posted below. They will provide a summary which I will share here. Thanks! Tracy

Do you teach a class on social media, or do you teach a business/marketing class where social media represents a significant part/makes a meaningful contribution to the class content? In an effort to better understand what theory/social media topics are being covered and how/what pedagogical practices are being employed, we are seeking instructors to complete a 10 minute survey. We plan on sharing our findings with survey respondents. In addition, respondents will be entered into a drawing for a $100 Amazon Gift Card.

If you don’t teach a class involving social media – please share/forward this information with a colleague that does.


Thank you for your consideration.

Natalie Wood, Saint Joseph University (
Caroline Munoz, Fairleigh Dickinson University (

Daily Resource Feed 01/24/2014

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

Daily Resource Feed 01/23/2014

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.

Daily Resource Feed 01/10/2014

Posted from Diigo. The rest of SocialMedia&Marketing group favorite links are here.