Bringing the Chapter to Life – Chapter 2
Page 29: Learn more about GM’s Buick MomentofTruth campaign at http://www.momentoftruth.com/luxury-vehicle-reviews/all/all/all
Page 33: Read MarketingSherpa’s view of the Phases of Social Media Maturity http://www.marketingsherpa.com/article.php?ident=31669#
Page 35-36: Explore Beall’s website and its use of social media
Page 37: Learn more about tools for assessing the competition during the situation analysis stage of the strategic social media marketing planning process. http://www.rivalmap.com/
Pages 43-47: Explore Benjamin Moore’s social media marketing presence
Page 45: Read Griffin Farley’s perspective on propagation briefs. http://griffinfarley.typepad.com/propagation/2010/05/revised-propagation-planning-brief.html
Page 47: Explore how social media was integrated into the promotional plan for the movie, Eat Pray Love.
Page 50: Read WOMMA’s full guidelines for developing social media corporate policies.
Page 54: View Coca-Cola’s social media policy at http://www.thecoca-colacompany.com/socialmedia/