Bringing the Chapter to Life – Chapter 2

Page 29: Learn more about GM’s Buick MomentofTruth campaign at http://www.momentoftruth.com/luxury-vehicle-reviews/all/all/all

Page 33: Read MarketingSherpa’s view of the Phases of Social Media Maturity http://www.marketingsherpa.com/article.php?ident=31669#

Page 35-36: Explore Beall’s website and its use of social media

http://www.beallsflorida.com/webapp/wcs/stores/servlet/topCategories_10151_-1_12003

https://www.facebook.com/BeallsFlorida

Page 37: Learn more about tools for assessing the competition during the situation analysis stage of the strategic social media marketing planning process. http://www.rivalmap.com/

Pages 43-47: Explore Benjamin Moore’s social media marketing presence

http://www.benjaminmoore.com/

https://www.facebook.com/benjaminmoorepaints

https://bm-ssl.com/experts/

http://twitter.com/#!/benjamin_moore

http://www.youtube.com/user/myperfectcolor?feature=watch

http://livingincolorwithsonu.typepad.com/

http://www.paintgurus.com/

Page 45: Read Griffin Farley’s perspective on propagation briefs. http://griffinfarley.typepad.com/propagation/2010/05/revised-propagation-planning-brief.html

Page 47: Explore how social media was integrated into the promotional plan for the movie, Eat Pray Love.

http://www.eatpraylove-movie.net/site/

http://www.letyourselfgo.com/mosaic/

https://www.facebook.com/EatPrayLoveMovie?v=app_7146470109

http://twitter.com/#!/EatPrayLove

Page 50: Read WOMMA’s full guidelines for developing social media corporate policies.

http://womma.org/ethics/Quick-Guide-to-Designing-a-Social-Media-Policy.pdf

Page 54: View Coca-Cola’s social media policy at http://www.thecoca-colacompany.com/socialmedia/

 

 



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