Bringing the Chapter to Life – Chapter 3
Page 59: Explore Gary Garbett’s social identity
Page 60: Expand familiarity with these social tools
Page 61: Is your desired handle free? Check here.
Page 61: Compare your digital life to those here at PBS’s Digital Nation
Watch PBS’s documentary at http://video.pbs.org/video/1402987791/
Page 64: Read about the patterns of social media use prevalent among US Society at Pew’s Internet & American Life Project website
Page 69: Brands can target at the local level with tools like Foursquare. Start playing Foursquare.
Page 70: See how Huggies uses social media to target an important demographic group – Mommies! Explore Huggies MomInspired microsite. https://huggiesmominspired.com/
Page 71: See how Hallmark is providing social benefits to consumers with its Social Calendar
Page 72: Visit the Lovemarks website and see how brands have developed an emotional connection to consumers.
Page 73: Immerse yourself in the IAB’s regulatory guidelines for online advertising.
Page 74: Compare your social media usage to others like you on Forrester Research’s site.
Page 76: Crash the Superbowl. http://www.crashthesuperbowl.com/
Page 77: What kind of technology user are you? Take Pew’s quiz here:
And read more on Pew’s technology types at http://www.pewinternet.org/topics/Technology-user-types.aspx
Page 78: Type yourself with Anderson Analytics’ Social Networking Typing Tool and then read more about Anderson Analytics’ insight into each type.
Page 79: Write your own six word memoirs at http://www.smithmag.net/sixwords-digital-life/