Bringing the Chapter to Life – Chapter 3

Page 59: Explore Gary Garbett’s social identity

http://www.garygarbett.com/passingglimpse/

http://www.garygarbett.com/

http://nakeddoodles.blogspot.com/

http://www.flickr.com/photos/garygarbett/

http://www.youtube.com/caboritaStudio

http://www.lulu.com/spotlight/kizntime

Page 60: Expand familiarity with these social tools

http://www.Hootsuite.com

http://www.Tumblr.com

http://www.Posterous.com

Page 61: Is your desired handle free? Check here.

http://www.usernamecheck.com

Page 61: Compare your digital life to those here at PBS’s Digital Nation

http://www.pbs.org/wgbh/pages/frontline/digitalnation/

Watch PBS’s documentary at http://video.pbs.org/video/1402987791/

Page 64: Read about the patterns of social media use prevalent among US Society at Pew’s Internet & American Life Project website

http://pewinternet.org/topics/Social-Networking.aspx

Page 69: Brands can target at the local level with tools like Foursquare. Start playing Foursquare.

http://www.Foursquare.com

Page 70: See how Huggies uses social media to target an important demographic group – Mommies! Explore Huggies MomInspired microsite. https://huggiesmominspired.com/

Page 71: See how Hallmark is providing social benefits to consumers with its Social Calendar

https://www.facebook.com/SocialCalendar?v=wall

Page 72: Visit the Lovemarks website and see how brands have developed an emotional connection to consumers.

http://www.lovemarks.com/

Page 73: Immerse yourself in the IAB’s regulatory guidelines for online advertising.

http://www.iab.net/public_policy/behavioral-advertisingprinciples

Page 74: Compare your social media usage to others like you on Forrester Research’s site.

http://www.forrester.com/empowered/tool_consumer.html

Page 76: Crash the Superbowl. http://www.crashthesuperbowl.com/

Page 77: What kind of technology user are you? Take Pew’s quiz here:

http://www.pewinternet.org/Participate/What-Kind-of-Tech-User-Are-You.aspx

And read more on Pew’s technology types at http://www.pewinternet.org/topics/Technology-user-types.aspx

Page 78: Type yourself with Anderson Analytics’ Social Networking Typing Tool and then read more about Anderson Analytics’ insight into each type.

http://www.andersonanalytics.com/SNStype/

Page 79: Write your own six word memoirs at http://www.smithmag.net/sixwords-digital-life/



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