Bringing the Chapter to Life – Chapter 5

Page 103: Examine what these identity reflectors say about a person.

Page 106: See what the ShareThis widget can do.

Page 111: Learn more about how to use the influence of a social ad.

Page 112: Gossip Girl’s personalized interactive video series is over but you can see one for Dexter in action here:

Page 112: Learn more about influencing through social media from Razorfish’s Fluent report at

Page 113: Wondering whether you are an opinion leader? Check your Klout score here.

Page 115: Travelocity’s Roaming Gnome is a personal favorite. See how the gnome’s persona comes to life on Facebook and Twitter.!/RoamingGnome

Page 115: See more of the most popular social brands at


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