Bringing the Chapter to Life – Chapter 5
Page 103: Examine what these identity reflectors say about a person.
Page 106: See what the ShareThis widget can do.
Page 111: Learn more about how to use the influence of a social ad.
Page 112: Gossip Girl’s personalized interactive video series is over but you can see one for Dexter in action here:
Page 112: Learn more about influencing through social media from Razorfish’s Fluent report at http://fluent.razorfish.com/publication/?m=6540&l=1
Page 113: Wondering whether you are an opinion leader? Check your Klout score here. www.klout.com
Page 115: Travelocity’s Roaming Gnome is a personal favorite. See how the gnome’s persona comes to life on Facebook and Twitter.
Page 115: See more of the most popular social brands at http://www.famecount.com/