Bringing the Chapter to Life – Chapter 6

Page 123: Read Technorati’s State of the Blogosphere Report here:

http://technorati.com/state-of-the-blogosphere/

Page 124: Visit Saab’s social media hub, the Saab Newsroom.

http://newsroom.saab.com/

Page 125: Gourmet eliminated its print magazine but keeps fans happy with its Gourmet Live mobile app. http://live.gourmet.com/

Page 126: Bloggers may work as spokesbloggers. See how these moms represent Wal-Mart at http://site.elevenmoms.com/

Page 127: Spokesbloggers beware. Pay attention to these FTC guidelines for transparency in paid endorsements, even in social media. http://www.ftc.gov/opa/2009/10/endortest.shtm

Page 130: Visit our featured brand, SellOurStuff at http://www.sos-sellourstuff.com/

Page 132: See a visual image of Google’s Golden Triangle.  http://eyetools.com/research_google_eyetracking_heatmap.html

Page 132: Get to know these SEO tools.

https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&__o=kt&ideaRequestType=KEYWORD_IDEAS#search.none

http://www.google.com/insights/search/

http://www.google.com/trends

Page 136: Check out this funny blog from Dooce. http://dooce.com/

Page 137: Use Sexy Bookmarks to liven up your Share tools. http://sexybookmarks.shareaholic.com/



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