Bringing the Chapter to Life – Chapter 6
Page 123: Read Technorati’s State of the Blogosphere Report here:
Page 124: Visit Saab’s social media hub, the Saab Newsroom.
Page 125: Gourmet eliminated its print magazine but keeps fans happy with its Gourmet Live mobile app. http://live.gourmet.com/
Page 126: Bloggers may work as spokesbloggers. See how these moms represent Wal-Mart at http://site.elevenmoms.com/
Page 127: Spokesbloggers beware. Pay attention to these FTC guidelines for transparency in paid endorsements, even in social media. http://www.ftc.gov/opa/2009/10/endortest.shtm
Page 130: Visit our featured brand, SellOurStuff at http://www.sos-sellourstuff.com/
Page 132: See a visual image of Google’s Golden Triangle. http://eyetools.com/research_google_eyetracking_heatmap.html
Page 132: Get to know these SEO tools.
Page 136: Check out this funny blog from Dooce. http://dooce.com/
Page 137: Use Sexy Bookmarks to liven up your Share tools. http://sexybookmarks.shareaholic.com/