Bringing the Chapter to Life – Chapter 7

Page 147: Learn about Augmented Reality with this video from Adidas (also on our YouTube playlist!). http://www.youtube.com/watch?v=rRcognsyqNY

Page 148: Create your own QR code at http://www.qrjumps.com/

Page 149: Social games are all the rage. Here are the top picks. http://www.appdata.com//?utm_source=ISG&utm_medium=chart&utm_content=editorial-game-analysis&utm_campaign=adp

Page 151: Immerse yourself in the how-tos of in-game advertising with this white paper from IAB.

http://www.iab.net/media/file/games-reportv4.pdf

Page 151: Take a look at this in-game sponsorship within the game, MaddenNFL11. http://www.youtube.com/watch?v=PpgICpk1wKE

Page 152: Explore this well-developed case study on Mafia Wars’ Public Enemies Week. http://www.appssavvy.com/publicenemies/

Page 152: View a documentary on “goldfarming” in China. http://www.youtube.com/watch?v=ho5Yxe6UVv4

Page 153: Mini Maps is an example of a social advergame.

Play it here: https://apps.facebook.com/minimaps/?ref=ts

Watch a video of it here: http://www.youtube.com/watch?feature=player_embedded&v=F-5lH1A1DyI

Page 155: Learn about ARGs at www.unfiction.com

Page 159: Take a deep dive into “The Lost Ring” –the McDonald’s sponsored ARG featured in the text.

Case Study: http://work.akqa.com/thelostring/Video: http://www.youtube.com/watch?v=jSCqybwrXJQ

Learn about the agency that created The Lost Ring at http://www.akqa.com/#

Page 159: Dream about the role games can play in changing the world with this TED talk from famed game designer, Jane McGonigal at  http://www.youtube.com/watch?v=dE1DuBesGYM

 

 

 

Advertisements


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s