Bringing the Chapter to Life – Chapter 7
Page 147: Learn about Augmented Reality with this video from Adidas (also on our YouTube playlist!). http://www.youtube.com/watch?v=rRcognsyqNY
Page 148: Create your own QR code at http://www.qrjumps.com/
Page 149: Social games are all the rage. Here are the top picks. http://www.appdata.com//?utm_source=ISG&utm_medium=chart&utm_content=editorial-game-analysis&utm_campaign=adp
Page 151: Immerse yourself in the how-tos of in-game advertising with this white paper from IAB.
Page 151: Take a look at this in-game sponsorship within the game, MaddenNFL11. http://www.youtube.com/watch?v=PpgICpk1wKE
Page 152: Explore this well-developed case study on Mafia Wars’ Public Enemies Week. http://www.appssavvy.com/publicenemies/
Page 152: View a documentary on “goldfarming” in China. http://www.youtube.com/watch?v=ho5Yxe6UVv4
Page 153: Mini Maps is an example of a social advergame.
Play it here: https://apps.facebook.com/minimaps/?ref=ts
Watch a video of it here: http://www.youtube.com/watch?feature=player_embedded&v=F-5lH1A1DyI
Page 155: Learn about ARGs at www.unfiction.com
Page 159: Take a deep dive into “The Lost Ring” –the McDonald’s sponsored ARG featured in the text.
Learn about the agency that created The Lost Ring at http://www.akqa.com/#
Page 159: Dream about the role games can play in changing the world with this TED talk from famed game designer, Jane McGonigal at http://www.youtube.com/watch?v=dE1DuBesGYM