Bringing the Chapter to Life – Chapter 9

Page 186: See these examples of social media listening services.

www.blogpulse.com

www.socialmention.com

http://www.howsociable.com/

http://www.google.com/alerts

http://trendrr.com/

Page 193: Read more about Dove’s use of social media mining at http://www.andersonanalytics.com/uploads/UnileverDoveProageCaseStudy.pdf and some background at http://www.youtube.com/watch?v=zkJ5aaZSt6I

Page 196: There are good free tools for social media listening but paid services are more powerful.  Explore these leaders in the space.

Netbase: http://www.netbase.com/

Radian6: http://www.radian6.com/

Lithium (Scout Labs) http://www.lithium.com/what-we-do/social-customer-suite/social-media-monitoring

Page 196: Read FireflyMB’s The Language of Love. http://www.fireflymb.com/Libraries/Social_Media_Study/2010_SocialMediaStudy_SummaryReport.sflb.ashx

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