Bringing the Chapter to Life – Chapter 9
Page 186: See these examples of social media listening services.
Page 193: Read more about Dove’s use of social media mining at http://www.andersonanalytics.com/uploads/UnileverDoveProageCaseStudy.pdf and some background at http://www.youtube.com/watch?v=zkJ5aaZSt6I
Page 196: There are good free tools for social media listening but paid services are more powerful. Explore these leaders in the space.
Lithium (Scout Labs) http://www.lithium.com/what-we-do/social-customer-suite/social-media-monitoring
Page 196: Read FireflyMB’s The Language of Love. http://www.fireflymb.com/Libraries/Social_Media_Study/2010_SocialMediaStudy_SummaryReport.sflb.ashx