Teachers, students, and other readers of Social Media Marketing:
Mike and I have good news! The 2e version of Social Media Marketing is well underway! It will be published in January 2015 by Sage.
If you are using Social Media Marketing in a Spring 2015 class and wish to get early access, please email me or Mike.
We will post updates on the production process along with new ISBN numbers you’ll need for your bookstore orders here as we have that information.
In the meantime, please continue to use the site to access information and links to our video playlists on the book’s YouTube channel, the PPTs on my Slideshare, the latest news on the book’s Paper.li, and examples and news on my Diigo.
Tracy and Mike
Hi! The front page is undergoing some maintenance. Other site content (such as course resources) are still available. If you have questions, email me at firstname.lastname@example.org. Thank you for your patience! Tracy
Natalie Wood and Caroline Munoz are conducting a study about the integration of social media into the marketing curriculum. There invitation is posted below. They will provide a summary which I will share here. Thanks! Tracy
Do you teach a class on social media, or do you teach a business/marketing class where social media represents a significant part/makes a meaningful contribution to the class content? In an effort to better understand what theory/social media topics are being covered and how/what pedagogical practices are being employed, we are seeking instructors to complete a 10 minute survey. We plan on sharing our findings with survey respondents. In addition, respondents will be entered into a drawing for a $100 Amazon Gift Card.
If you don’t teach a class involving social media – please share/forward this information with a colleague that does.
Thank you for your consideration.
Natalie Wood, Saint Joseph University (email@example.com)
Caroline Munoz, Fairleigh Dickinson University (firstname.lastname@example.org).