Kraft Philadelphia Cream Cheese Agency/Client Info

About the Agency:

The digital initiative, including video production, Web site development and community management, was developed by EQAL in collaboration with Digitas and Kraft Foods. Social media strategy is being handled by DEI Worldwide, PR by Edelman, the tour by OgilvyAction and media by The KraftOne team of Digitas and Mediavest.

Learn more here: http://www.mediapost.com/publications/article/124871/

About the Client: Kraft Philadelphia Cream Cheese

Everyone knows that Philly tastes good, but did you know it does good, too? The Philly plant in Lowville, NY is one example of the big changes we’re making to reduce our carbon footprint. We’re proud that almost ¼ of the Lowville’s total energy use now comes from alternative sources.

Learn more here: http:// http://www.kraftbrands.com/philly/

Kraft Philadelphia Cream Cheese Case Study Page
Kraft Philadelphia Cream Cheese Links
Return to Course Resources Page



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