New Belgium Brewing Company Agency/Client Info

About the Agency: Friend2Friend

Friend2Friend, Inc.  is a social media marketing solutions company that enables brands to create engaging and on-brand campaigns across social media platforms such as Facebook, Twitter, and mobile. Friend2Friend’s software platform includes a library of proven social applications that connect brands with consumers, turning fans into advocates who spread their genuine interest in the brand to their network of friends.

Friend2Friend has conducted high-quality promotions and campaigns for top consumer brands such as HarperCollins, Universal Pictures, People’s Choice Awards, Atari, Desigual, Volkswagen, REI, New Belgium Brewing, Siemens, Bacardi, FC Barcelona and Cisco Systems on leading social communities such as Facebook and Twitter.  Brand-specific social actions delivered by the Friend2Friend platform enable friends to discover places, create and share media and lists, recommend products, answer quizzes and tweet, in addition to other social interaction. Friend2Friend is a Preferred Developer of Facebook, in addition to many other forms of social interaction.

Friend2Friend has offices in Palo Alto, CA and Barcelona, Spain and serves clients across the globe.

Learn more here:

About the Client: New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. 

Learn more here:

New Belgium Brewing Company Case Study Page
New Belgium Brewing Company Links
Return to Course Resources Page


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