Social Media Marketing, the latest edition of the first textbook for social media marketing courses, will be available in time for Spring 2015 courses!
If you are an instructor, you can visit the book’s site at Sage to request a preview.
If you are a student, you can order through your university bookstore, Sage, or sellers like Amazon.
Paperback ISBN: 9781473913011
Hardcover ISBN: 9781473913004
We have worked diligently to provide a comprehensive book covering the full realm of social media marketing- from describing how to strategically plan, to showing how to incorporate social media into a brand’s marketing communications plan, to teaching readers about social media research and measurement. We’re confident you won’t find a better book on social media marketing on the market today.